On the calligraphy reveal
How the studio's signature visual move works on the home page, what we got wrong on the first pass, what v2 fixes, and what v3 will need. A short engineering note with most of the math left out.
Devlog
A working journal. Engineering, art, narrative, philosophy. We publish the unflattering things alongside the flattering ones.
How the studio's signature visual move works on the home page, what we got wrong on the first pass, what v2 fixes, and what v3 will need. A short engineering note with most of the math left out.
We do not depict Allah, the Prophet ﷺ, the other prophets, or angels. The constraint sounds like a limit. It has turned out to be the most generative thing in the project. A long-form note on what it asks of us, and what it gives us in return.
The studio is using AI for its paintings, permanently, on every title in the slate. Here's the decision, why we made it, what changes, what doesn't, and how we're going to talk about it from now on.
A founder's letter. The first one. On sunsetting the trivia app, the games I wished existed when I was a Muslim teenager, and the constraint that turned out to be the most generative thing in the project.
Every other Monday. No marketing, no extra layer.
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